The Evolution of the New Orleans Pelicans Logo: A Symbol of the City's Resilience
From Hornets to Pelicans: A Transformation of Identity
The New Orleans Pelicans logo has undergone several iterations since the franchise's inception in 2002. Originally known as the New Orleans Hornets, the team's logo featured a sleek, stylized hornet with the word "Hornets" emblazoned above.
A New Era, a New Symbol
In 2013, the franchise underwent a major rebranding and adopted the name Pelicans. This change was accompanied by a completely redesigned logo that incorporated elements of the city's culture and history.
The current Pelicans logo features a straight-on view of a majestic white pelican with navy blue and gold wings. The pelican's head is adorned with a striking red fleur-de-lis, a symbol of New Orleans. Below the pelican, the wordmark "PELICANS" is displayed in bold, gold lettering, while above it, "NEW ORLEANS" appears in smaller, white lettering.
A Symbol of Resilience and Spirit
The New Orleans Pelicans logo is more than just a brand identifier. It embodies the city's spirit and resilience. The pelican is a symbol of community and cooperation, traits that are deeply embedded in New Orleans culture.
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