Starbucks CEO vows to fix overwhelming menus, inconsistent products, and long waits

New leader Schultz says the coffee giant has 'lost its way,' vows to 'restore' the brand

Starbucks CEO Howard Schultz has pledged to fix the coffee giant's overwhelming menus, inconsistent products, and long, hectic waits.

In a letter to employees, Schultz said the company has "lost its way" and vowed to "restore" the brand to its former glory.

Schultz's comments come as Starbucks faces increasing competition from rivals such as Dunkin' Donuts and McDonald's.

Overwhelming menus

One of the biggest complaints about Starbucks is that its menu is too overwhelming.

Schultz said the company will simplify the menu and focus on offering a smaller number of high-quality items.

He also said Starbucks will stop offering certain items that are not popular with customers.

Inconsistent products

Another complaint about Starbucks is that its products are inconsistent.

Schultz said the company will invest in training and development to ensure that all baristas make drinks to the same high standards.

He also said Starbucks will work with its suppliers to ensure that all ingredients are of the highest quality.

Long waits

Finally, Schultz said the company will work to reduce wait times.

He said Starbucks will hire more baristas and install new equipment to speed up the ordering process.

He also said Starbucks will explore new ways to take orders, such as through mobile apps and kiosks.

Conclusion

Schultz's comments are a sign that Starbucks is taking its problems seriously.

If the company can successfully address these issues, it could help Starbucks regain its position as the leading coffee chain in the world.